10 reasons why Noble Foods should go cage-free
1. If happy hens lay happy eggs, do sad hens lay sad eggs?
Have you seen the advert where The Happy Egg Co boast of creating the 'perfect environment' for happy hens—where they can run, jump and play freely? Well, the same company, Noble Foods, also makes a large slice of its profits from caging millions of hens. Seems a bit like a glaring double-standard, wouldn't you agree?
2. The company recognises that hens need space and mental stimulation to thrive
Noble Foods' website is peppered with mentions of caring about animal welfare. The company has been involved in multiple studies confirming that hens are intelligent, sensitive animals. However, they are yet to translate this into action.
3. Noble Foods should be setting an example, not dragging its feet
As the UK's biggest egg company, Noble Foods wields immense power and influence. Instead of leading the way for hen welfare, it is clinging on to a relic of the past by refusing to stop farming hens in cages.
4. Almost every UK retailer has committed to eliminating cages
The majority of UK supermarkets have now committed to eliminating cages from their supply chains. Sainsbury's, Tesco, Asda, Morrisons—the list goes on. These commitments reflect the demands of consumers who are increasingly aware of where their food comes from.
5. Even Wimpy has committed to going 100% cage-free
Wimpy! Enough said.
6. Noble Foods owns a 'Green Energy' company
In 2015, Noble Foods purchased a renewable energy company and re-branded it Noble Green Energy. This means that those wanting to tread lightly on the planet by using renewable energy are unwittingly supporting cruelty to animals. Green credentials? Not so much, when you keep millions of sentient beings in cages.
7. Customers are turning their backs on it
Alex Price, a mum-of-two from Brighton, used to buy Happy Eggs thinking she was supporting a company with high welfare practices. When she found out about the caging of millions of hens by the same company, not only did she stop buying Happy Eggs, she also authored a petition demanding Noble Foods goes 100% cage-free.
8. Aiming high?
Noble Foods has committed to going 70% cage-free by 2020. They are already at 63% cage-free, and millions of hens remain in cages. When you think about that, it doesn't really feel like a very ambitious target.
9. Its brand values include 'Being respectful', 'Being responsible', and 'Being better'
Does this sound like a company living up to those values?
10. Hens deserve better
Imagine spending your whole adult life in a cage, never to see the light of day. That's what life is like for 4.3 million hens in Noble Foods' care. They have no meaningful opportunity to carry out behaviours that are essential for their welfare, such as dust-bathing and scratching. In comparison, cage-free systems are far less cruel. Hens deserve better than this—and Noble Foods knows it.
Please, help us tell Noble Foods to stop this cruelty by taking action on www.not-so-noble.com and signing Alex's petition. To stay up-to-date with our campaigns and actions, sign up to our Fast Action Network at www.fastactionnetwork.com!